The creative process is a combination of unconnected ideas merging together in a new way. Throughout this process comes brainstorming, finding new perspectives, failure, challenges, comprising, letting go, and in the end, a final product, idea, invention, etc.!
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”
-Steve Jobs, Wired, 1996
Need help along your creative process journey? At Artitudes, we’re here to help! Learn more about us in the video below and shoot us a message to see how we can bring our years of creative experience to your organization or business.